The ‘live activation’, titled “The Invisible Threat”, was the only Namibian entry to bring home an award at Africa’s most prestigious advertising awards, for the 2nd year running in the category ‘Africa and Middle East’, newly introduced in 2013.
The activation addressed the prevalence of sexually transmitted infections (STIs), a threat that many people believe is far removed from them. We shed light on the hidden dangers of unsafe sex in a novel way: by using UV light in a nightclub, an environment that facilitates infections, we suddenly revealed ghoulish faces that represented STI carriers to the partying crowd. Titles projected on a video wall completed the message, informing the partygoers of the dangers of STIs.
Art Direction, Directing, MakeUp Arts (MUA)2014
If we share everything in our lives, from music, videos, pictures, and the everyday ongoings of our lives, why not share life itself?
Using this rationale, we took over the Share Button on Namibia's major news and entertainment sites to link the act of sharing to the gift of blood donation.Advertising, Icon Design, Motion Graphics2014
Meet Tuli! He's a proud Namibian who loves his country, enjoys traveling and knows all about the latest technological trends. He worked as a DJ and radio presenter before he decided to take Namibia's Social Media to the next level at our agency while he's studying Journalism and Communication at the Polytechnic. Welcome to the team!
Introducing Mat and Amali, joining our Art Department. Mat joins the team bringing with some major talent to studio with his charming personality, awesome tattoos and mad graphic skills. Amali is no stranger to the Y&R team, she re-joins the team, with a vast knowledge of the industry and with her booming personality as well as great art direction; she'll definitely spice things up in studio. Welcome guys!Advertising2014
If you think you have what it takes to join us and not shy to resist the usual wherever possible, then get in touch. We'd love to hear from you!Advertising, Copywriting, Graphic Design2014
We are honoured to announce that the Land Rover Bookshelf Ad won Grand Prix at the 2013 Epica International Creative Awards.Advertising, Art Direction2014
Giving a little goes a long way. Not only did this message create quite the online buzz but the crew behind the scenes realised exactly what it meant working with a fabulous Namibian cast. Everyone had such a great time shooting this TV Ad and we think it shows in the work.Advertising, Creative Direction, Film2013
2013 was a good year at the Loeries. We entered 3 pieces and walked away with 3 birds:
Land Rover Bookshelf won Gold in the Print Communication Category
Land Rover Bookstore won Bronze in the Outdoor & Collateral Media Category
FNB Put Pocket won Bronze in the Live Events CategoryAdvertising, Art Direction2014
Our Creative Director Patrick Held was featured in the Who's Who section of Luerzer's Archive. Follow the link below and read about everything from what inspires him, to being cast as E.T in a movie.Advertising2014
Our D&AD award finally arrived! Earlier this year the Land Rover Bookshelf Ad won an InBook Award at the D&AD Creative Awards in London and the little yellow statue has finally taken its rightful place on our awards shelf. It is the first of it's kind in Namibia.Advertising, Art Direction2014
Land Rover. Above and Beyond
To portray Land Rover’s new Claim “Above & Beyond” in a relevant and unique way, we designed a variety of travel, outdoor and adventure related books that, when put next to each other, depicting the Defender 90’s iconic shape.Advertising2013
To portray Land Rover’s new Claim “Above & Beyond” in a relevant and unique way, we designed a variety of travel, outdoor and adventure related books that, when put next to each other, depicting the Defender 90’s iconic shape.
The installation took place in the travel-section of ‘Book Den’, Namibia’s busiest bookstore. The ‘Defender books’ were explored by many adventure seeking customers.
The pages of all the books were empty, except the first which contained the message: Words can’t take you where a Land Rover can.Advertising2013
People feel robbed by hidden bank charges.
FNB has a money-saving offer that allows unlimited electronic transactions for a set monthly fee – and we needed to tell people about it.
We hired a professional pickpocket to put wallets into people’s pockets.
The message inside: FNB’s fixed-fee offer is as good as money in your pocket.
72% of wallets dropped led to people signing up for the fixed fee. FNB’s customer base also grew by 312% more than the norm during the activation period.Advertising2013
After cooking up some crazy ideas late into the night, we are proud to announce that we won the pitch for Corner Bakery! We are extremely excited to start working on their brand.Advertising, Branding, Graphic Design2014
STD's are still a major problem amongst the youth despite extensive educational campaigns by private and government groups alike.
We realised that this might have something to do with how and where people get educated because we all know what happens during the day is very easily forgotten as soon as the sun goes down.
Using this insight we created one of the hottest parties in Windhoek, inviting some of the best local artists to perform their sexiest numbers and as suspected things were soon heating up in the club and inhibitions forgotten.
Halfway through we dimmed all the lights and switched off the music. The crowd was left in complete darkness for a few seconds before we switched on pre-installed neon lights revealing a third of the crowd's 'death masks' painted with glow-in-the-dark paint. The crowd shrieked!
A message flickered across the stage screen:
Sexually transmitted diseases remain an invisible threat.
It affects 1 in 3 Namibians. Always use a condom.Advertising2014
Two of our Graphic Designers, Clara Ilena and John Nandjembo got their work featured on sacreativenetwork.co.za, a website that showcases some of the best creative work in Africa. Well done guys!Digital Art, Drawing2014
Daddy, are we... ....there yet?
The new Toyota FJ Cruiser Sport. 260 Horsepower.Advertising2014
We are proud to announce that our work for The Namibian Annual Music Awards was awarded Bronze at the 2012 Loerie Awards in Cape Town. It's the first Loerie to come to Namibia!Advertising, Art Direction2014
In recent years, the local music awards had lost their lustre, resulting in both the public and musicians growing weary of the awards. We wanted to re-build confidence in the awards, while injecting local artists with a fresh dose of glamour.Advertising2013
A print campaign done for Colgate Toothpaste for the festive season.Advertising, Art Direction2014
Print Ad for Colgate ToothpasteAdvertising, Art Direction2014
To relaunch MTC's new website we decided to have some fun with their primary colour, cyan.
We got a whole bunch of matric students to paint themselves blue, gave them QR codes, flyers and banners and told them to go into Monday morning rush hour to convince everybody to visit mondaysnewblue.com.na.
The domain redirected to MTC's new website ridding the population of Windhoek of the Monday Blues and putting a smile on their faces.
What we didn't expect was how energetic students could be on a Monday - they really gave it their all. Maybe it was just because they didn't have to go to class.
The stunt was a success and visits to the MTC website increased by 700% in one morning!Advertising, Performing Arts2014
The entire team piled into an old rickety bus and drove over 400km through the desert (with several 'picnics" along the way of course) to arrive at the coast where we were treated like kings and queens at the fabulous Cape Cross Lodge.
Then we had to wake up at 6am for physical exercise, which according to most was "Not Happening!"
Despite the bruises and aching muscles, we had a great three days at the beach which included, but certainly was not limited to, acoustic guitars, live musical performances (by none other than the team itself), bonfire storytelling, gorgeous food and a healthy amount of Tequila thanks to a certain creative who will not be mentioned by name.Advertising2014